Tanglewood casebook Essay Example for Free

Tanglewood casebook Essay The store associate position is one that mainly deals with assisting customers, be it to find certain products, deal with issues, or to just make their experience a pleasant one while dealing with the daily operations of the store. The open method to recruiting means that we are casting a wide net to catch any applicants that we can and see what we get. It’s possible that we may get exactly what we are looking for, but it’s possible that it may just be wasted resources. I recommend the targeted method to recruitment, which means that we are going to go for a specific group of people with specific KSAOs. By using the targeted method we will address some of the staffs concerns about hiring new store associates. The first concern was to reduce turnover; by casting a smaller net, but getting more qualified individuals we may eliminate some of the turnover. This will also help with the lag time, which was the second issue, in that there will be less applicants to sift through, thus letting us get to the more qualified candidates more quickly. This will help us target the applicants we want, which were college to middle age individuals with at least a high school diploma, preferably some college course work, with retail and customer service experience. By getting employees that already have customer service experience, they will already know what they are getting themselves into and what the expectation may be. Hopefully this will also help to acquire people who fit into the culture and are looking for a career and not just a job. By using online applications with specific requirements we will better be able to target these applicants. The same goes for staffing agencies, though costly, we will more effectively acquire qualified individuals. Employee referrals may be a good way to keep up employee relations and morale, but it may not lead to the type of individuals we need. The same goes for open applications. 3) In Western Washington, the highest one year retention rate compared to the amount of applicants hired was by job service agency, followed by employee referrals. This seemed to be effective for them, because the most qualified individuals fell into the referral category, however the total cost was significantly higher for employee referrals at this site, though after a year of survival ended up being the most cost effective method of hiring. In Eastern Washington, the referral method came out the most effective as far as retention rates went, followed by the kiosk method. Following the same trend as the Western Washington region, these individuals seemed to be the most qualified. Again similar to the previous region it also was the most expensive as far as total cost went, but the most effective as far as cost per first year of survival. In Northern Oregon, the agency method had an extremely high retention rate after the first year of hire, followed by the kiosk method. In this region the kiosk method was the most expensive followed by hiring agencies. The hiring agency was the most effective after the first year of hire. In Southern Oregon, a similar trend happens compared to Northern Oregon. The agency method has a the highest post one year retention rate, followed by the referral method. And similar to Northern Oregon, it is the second most expensive as far as total cost goes, but the most effective as far as post first year hire cost is concerned. 4) It would be ineffective to follow the same hiring methods for all four regions in that in both Oregon based regions the best recruitment method seems to be agency based and in the Washington regions the referral method is most effective. If the company attempted to force all regions to have the same hiring standards they would incur higher cost, less effective recruitment methods, and would obtain less qualified individuals. 5) It has proven true for the company that cheaper is not always better, therefore getting the cheapest labor will not yield the most effective customer service. It would be beneficial to rate employee performance in accordance to high, middle, and low performers and to discuss with them how they feel they are doing in conjunction with suggestions on yielding better performance. Better performance should come with some type of reward, for example an extra vacation day, a more desirable assignment, or an annual pay increase. It also would be beneficial to employees to have additional training in customer service issues in order to prepare them for what issues they may run into. As far as the bottom line hiring requirements go, at least a year of customer service related experience should be required for employment. As previously stated this will ensure that these new candidates will know what to expect from their job, and what expectations an employer would have of them. (Please refer to question 2 for how managerial concerns will be addressed.) 6) The targeted method would be aiming at a specific group of candidates. They may say that they are searching for a candidate with some completed college coursework and customer service experience looking to work as a store associate at Tanglewood. It also should state that if the associate seems promising they may be put on the fast track to management if they desire. The realistic method gives a real view of what the job would entail. It may say something like dealing with day to day store issues including customer complaints. It gives an employee a real look as to what they may be doing, but some argue that it may turn away good potential candidates before they actually have the opportunity to experience both the good and the bad. The branded recruitment strategy is searching for a candidate that will fit into your brand. They may say looking for a self starting individual who wants to be part of not just a company, but a family. By doing this employees feel a tie to the company’s brand and want to work for the company and not just the job. Work Cited Heneman III, Herbert G., Judge, Timothy A., and Kammemeyer-Mueller, John D. Staffing Organizations: 7th Edition. Middleton: Mendota House, 2012. Print. Kammemeyer-Mueller, John. Tanglewood Casebook for use with Staffing Organizations: 7th Edition. Middleton: Mendota House, 2012. Print.

Analysis of West Side Story Essay -- Film West Side Story Movie Essays

Analysis of West Side Story West Side Story came out in 1961 as a melodramatic musical that took place in New York. It takes the same theme as Shakespeare's, Romeo and Juliet, in that it is about two lovers whose relationship is not accepted by others because of conflicting backgrounds. The artistic intensions of this film are implicitly stated everywhere throughout the film. All of the dancing, singing, acting and pretend fighting was done thoroughly and very well, although the miking and mixing during the pretend fighting did not seem realistic. Specific actors, dancers, and singers were trained and taught how to perform in order to get the message across to the audience that this West Side Story is not just a film, but a theatrical, musical, choreographed, work of art. Specific messages are portrayed in different art forms such as the way the Puerto Rican women dressed compared to the American women. The Puerto Ricans had fluffier, more brightly colored dresses than did the Americans and the Puerto Rican women made their own clothes. I lived in Mexico last summer and in my opinion, their authentic style of clothing still has those same characteristics. The exception was Maria, who was also not allowed to wear a brightly colored dress with a low cut neck because she was too young, and although she claimed to be an American girl now which would make her eligible for being more free and independent, or shall we say sexy, she still had to wear a conservatively cut white dress. A characterization was pointed out about American women being able do more and be less conservative than Puerto Rican women. The musical selections and songs that were sung told a story and narrated the almost the entire film, as is expected in... ...remember hearing Bernardo telling Maria that when she is an old lady with five children then she could boss him around. That statement in itself also holds true to the stereotype these people usually have a lot of children and this was brought up again in the song, America, when Anita asks how she will get all of her cousins into a car. I would say the target audience for this film would be people who enjoy musicals, no matter their age. The time lag would only have much of an effect for younger generations who do not remember the 1960's and the discrimination and the political actions that were being taken during that time period. The film is still a classic I would say because of all of the wonderful costumes, dancing, singing, acting, and clever story telling through songs. I can definitely see why this film was a popular success then as it still is today.

Google Essay

1.) An API user is given an account but is not able to view that account through the interface. The reason being: c. APIuserhasâ€Å"APIOnly†access 2.) API allows developers to use applications that: d. InteractdirectlywiththeAdWordsserver 3.) Bud would like to test new logic that uses API without modifying his live campaigns. Which tools would allow him to do this? b. AdWordsAPISandbox 4.) Which of the following allows advertisers to automate AdWords reporting and campaign management? a. UseofanAPIwebservice 5.) What is the benefit of the API? a. Advertisers can make dynamic changes to their AdWords accounts at scale. 6.) If someone wants to make frequent, specific changes to bids based on criteria for more than 100k keywords, what tool is most efficient? b. AdWordsAPI 7.) A user clicks on an ad for sneakers. He isn’t directed to a page with sneakers. He also receives : c. Linktoarelevantpageandremovethepop-up 8.) A good landing page for spring dresses would display? a. Severalcolorsofspringdresses 9.) A benefit of including a keyword within an ad text is that the keyword will: d. Itwillappearboldwithinthead 10.) To differentiate ads from competitors advertisers should: c. Includeprice,promotionsandacall-to-action 11.) How can advertisers determine the most profitable keywords within a company? b. Comparethecostincurredbyeachkeywordwiththeconversiondataforthatkeyword. 12.) You search keywords that should trigger your ad but your ad doesn’t appear. Why is this? a. Yourcampaigns are targeting a location outside where you are physically located. 13.) You want to increase the position of an ad but don’t want to raise the bid. How can you increase ad rank? c. Makechangestoimprovethequalityscoreofthead’skeywords. 14.) A high quality score can: b. Improveanad’sposition 15.) What is the most appropriate action to take if your keywords are below the â€Å"first page bid estimate?† a. Considerincreasingthebidoreditingthekeywordtoimprovequalityscore. 16.) You make edits to an ad and the position decreases. What was the cause? d. Theeditedversionislessrelevanttothekeywordswithintheadgroup. 17.) You have the same keyword in two different ad groups. The one to win within an auction will be the one with: b. Thebestqualityscore 18.) To improve the performance of an ad group on a search network, advertisers should create ad groups by creating: b. Keywordsthatarealsoincludedintheadtext 19.) In an AdWords account, which statistic is viewable for each ad group? c. Averagecostperclick 20.) Which of the following is the recommended action for new mobile ad campaigns? a. Useamobile-optimizedlandingpage 21.) An advertiser selling computer monitors is writing new ad text. Which line of ad text fits AdWords policy? d. 20-70%offLCDmonitors 22.) To achieve the best performance of text ads, which is a best practice? c. Includewordslikefindandsearchintheadtext 23.) What type of keywords tend to perform better with mobile ads? d. Shortgeneralkeywords 24.) A campaign that is targeting desktops is only performing well with text and image ads. The advertisers want to reach mobile devices. They should: b. Createaseparateadgroupformobileadswithintheexistingcampaign. 25.) If the query â€Å"Seattle Plumbers† is entered, Google will use the location term that is part of the query to show ads: a. TargetedtoSeattleregardlessoftheuser’sphysicallocation 26.) You are running a campaign that targets only France. However, you see clicks from users in Switzerland. Why might this happen? a. UsersinSwitzerlandaresearchingonGoogle’sFrenchdomain 27.) What is the quickest way to add a long list of locations to target in an AdWords campaign? d. Usethebulklinkinthecustomtaboflocationsettings 28.) Why would an advertiser use the bundles option when choosing location targeting? b. Toquicklyselectagroupofcountriesorterritoriestotarget 29.) Which tool allows you to test different combinations of website content for the purpose of improving conversion? c. Websiteoptimizer 30.) It is important to identify specific goals of an AdWords campaign so you can: c. Makestrategicchangestotheaccounttoimproveperformance 31.) A florist is advertising for five types of flowers, including red roses. When users type the phrase â€Å"red roses† Google shows the ad. What landing is more likely to result in a sale? a. Apageonthesitethatdisplaysonlyroses. 32.) Which of the following are key elements when optimizing a landing page for AdWords? b. Relevantandoriginalcontentthatclearlyrepresentsthebusiness. 33.) What report helps you identify which pages on your site should be optimized? d. Toplandingpages 34.) A user conducts a â€Å"laptop computers† search and clicks on an ad. Which landing page could be most relevant? d. Categorypagecontainingavarietyoflaptopcomputers. 35.) An advertiser can provide physical address location info about their business through Google places account. Ads that include this type of info are eligible to show on: a. Anynetworksselectedinthecampaign’ssettings 36.) Which feature distinguishes location extension from regional and customized campaign targeting? b. Customizedcampaigntargetingisrequiredinordertoenablelocationextensions. 37.) Business listings in Google places can be:

The Personality And Personality Psychologist Gordon...

Prominent personality psychologist Gordon Allport, wrote the first American review of psychological literature on personality and character in 1921, citing numerous sources that involved trait concepts (Barenbaum Winter 2008, p. 3). According to Allport, a trait is a neuropsychic structure having the capacity to render many stimuli functionally equivalent, and to initiate and guide equivalent (meaningfully consistent) forms of adaptive and expressive behaviour (Ewen 2013, p. 113). Allport and Odbert developed the Lexical Hypothesis using an extensive list of personality trait terms that became the basis for a number of early trait theories. In particular, theorists Raymond Cattell, Hans Eysenck and Paul Costa and Robert McCrae developed their trait theories drawing from trait terms that featured in the Lexical Hypothesis. However, Costa and McCrae’s Five Factor Theory (FFT) is the most widely used trait theory today. Neuroticism features widely as a negative trait in a number of theories including the FFT. While there are extensive studies linking neuroticism to negative effect, a limited number of studies have suggested positive outcomes for people measuring high on neuroticism. This essay will discuss the trait theory of personality and explore the outcomes for people who strongly exhibit neuroticism. Prominent personality psychologist Gordon Willard Allport (1897-1967) helped to establish the study of personality as an important subfield of psychology in the earlyShow MoreRelatedThe Trait Theory Of Personality Essay778 Words   |  4 PagesTOPIC: Describe the trait theory of personality. Select one â€Å"factor† or â€Å"trait† from a prominent trait theory and discuss the relative strengths and weaknesses of someone who strongly exhibits this trait. 1. Introduction Traits are described as the unique and constant characteristic tendencies that shape and influence a person’s mood and behaviour (Ewen 2013, p. 110; Olesen, Thomsen O’Toole 2015, p. 45). Prominent personality psychologists Gordon Allport, authored the first American review ofRead MoreThe Theories Of Personality, By Abraham Maslow, Gordon Allport, Albert Bandura, And Raymond Cattell1568 Words   |  7 PagesWhen it comes to understanding the theories of personality, there are several psychologists that put their input in to help us understand the theories of personality. The individuals that have contributed to the theories of personality and have made us understand the topic more would be Abraham Maslow, Gordon Allport, Albert Bandura, and Raymond Cattell. Abraham Maslow was born in Brooklyn, New York April 1, 1908. As a young child, Abraham was the oldest child out of seven brothers and sister. â€Å"HisRead MoreGordon Allports Theory Of Humanistic Psychology723 Words   |  3 PagesGordon Allport (1897-1967) was one of the very first American psychologists who studied personality traits through a humanistic approach. He focused on the conscious instead of the unconscious, and that personality is guided more so by the present and future rather than the past. Allport defined personality as the dynamic organization within the individual of those psychophysical systems that determine characteristics behavior and thought (Allport, 1937). This paper will go into further detailRead MoreGordon Allport : Personality Psychology And Trait Theory718 Words   |  3 Pages Gordon Allport, born on November 11, 1897, is considered the founder of â€Å"personality psychology† and â€Å"trait theory†. Allport, just like any other psychologist, had his own definition on what personality is. 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Bandura developed a model called Reciprocity in the Relationship betweenRead MoreCritique on Gordon Allport (Theories of Personality)2577 Words   |  11 PagesGordon Allport- theory review PSY201 Boitumelo Chantelle Mangope â€Æ' Introduction Gordon Allport was truly a phenomenal personality theorist who explained what a personality is and he bent most of the rules that were set out by other theorists including the father of personality himself, Sigmund Freud and in addition to that, he considered Freud’s theory of personality as the worst theory of all time. The Life of Gordon Allport Gordon Allport was the first American-born personality theorist andRead MoreThe Trait Model Of Personality1599 Words   |  7 PagesModel of Personality Jamie Goodwin PSY330: Theories of Personality Instructor: George Bell 04/03/2017 This paper will offer an overview of the trait model of personality, it will show the similar and different basic assumptions of this model and the psychodynamic model of personality to do with the variances amongst both healthy and unhealthy personalities. It will also describe each of the five traits. Finally, this paper will show my results from The Big Five Personality Test and discussRead MoreAnalysis Of Veronica Roth s The Big Five Model 1521 Words   |  7 Pagespsychology, the development of personality and the factors that contribute to its variations have been widely scrutinised and theorized. According to some of psychologies most acclaimed and experienced psychologists, personality can be stagnant, morphed, molded, developed and uncovered through a range of processes we experience before we are born, after birth and during our lifetime. (Eyesenck, 2004) Veronica Roth’s Divergent exhibits aspects of both Gordon Allports Trait Theory and McCrae and Costa’sR ead MoreReading A History Pioneers Of Psychology By R. Fancher And A. Rutherford Essay1440 Words   |  6 Pageschapter 12, I came across Gordon Willard Allport who was an American psychologist. Allport is known as a trait psychologist, who was one of the first psychologists to focus on the study of the personality and in 1937 became editor in chief of the Journal of Abnormal and Social Psychology. Interesting enough to draw my attention other than Sigmund Freud, even though his meeting with Freud was quit â€Å"insightful† as Allport told Freud the story of this â€Å"anal retentive boy†. Allport and his student Henry